January 4, 2005

FOR IMMEDIATE RELEASE

A Rainbow of Sesame Street Live Friends!

“Elmo’s Coloring Book” Comes to Austin on February 17.

AUSTIN, TEXAS – Red, yellow and blue…the primary colors are also the colors of Elmo, Big Bird and Cookie Monster! Mix them together, and you’ll discover a rainbow of Sesame Street Live friends. Children and their families in Austin are invited on a colorful journey with Elmo, Zoe, Oscar, Big Bird and the rest of the Sesame Street Live friends in VEE Corporation’s “Elmo’s Coloring Book.” Color it fun at The Theatre at the Frank Erwin Center from February 17 to February 20. Tickets for these performances are ON SALE NOW.

THIS SHOW IS RED-HOT!
Feeling blue? How about mellow yellow or red-hot? Colors evoke many emotions, but what would happen if they all disappeared? Elmo and friends join Professor Art and his helpers, the Palettes, as they travel into their drawings to ancient Egypt, the land of the dinosaurs, and a very musical junkyard. The colors begin to vanish as the characters perform an array of musical numbers, including, “Fuzzy and Blue,” “Red-Hot Tango,” and “Yellow Polka.” Along the way, they learn the importance of sharing, diversity and acceptance of others - even those with no color at all.

TIMELESS LESSONS, UNIVERSAL APPEAL
Like television’s Sesame Street, each Sesame Street Live production features timeless lessons for all ages. Through the razzle-dazzle of a full-blown Broadway-quality production, children learn about patience, cooperation and teamwork. The universal appeal of a Sesame Street Live experience continues long after pre-school. Adults will appreciate the high-tech stagecraft and cleverly written scripts. “Elmo’s Coloring Book” features a wonderful selection of songs, many of them renditions of tunes that parents will remember and kids will love: “Sing,” “I Love Trash,” “True Colors” and “Sunny Days.”

GENUINELY ENTERTAINING
VEE Corporation produces Sesame Street Live in cooperation with Sesame Workshop, a non-profit educational organization. Sesame Workshop created a learning revolution with Sesame Street, and continues to break new ground with children’s media that’s as engaging as it is educational. Each presentation of Sesame Street Live features the original character voices heard on the award-winning public television program. Costumes, scripts and sets are created in conjunction with Sesame Workshop to maintain the highest standards of authenticity and integrity.

A IS FOR ACHIEVEMENT
This year marked another exemplary year of recognition for the Sesame Street television show. Sesame Street won six Daytime Emmy Awards, including “Outstanding Preschool Children's Series” for the tenth consecutive year! Other Emmy Awards include:

• “Outstanding Achievement in Art Direction/Set Decoration/Scenic Design”
• “Outstanding Achievement in Multiple Camera Editing”
• “Outstanding Achievement in Technical Direction/Electronic Camera/Video Control”
• “Outstanding Achievement in Main Title Design”
• “Outstanding Achievement in Hairstyling”

The National Television Academy of Television Arts & Sciences has honored Sesame Street with 97 Emmy Awards - more than any other television show in history!

SETTING THE STAGE FOR 25 YEARS!
Minneapolis-based VEE Corporation, the nation’s preeminent producer of live touring family entertainment, is proud to present the 25th Anniversary season of Sesame Street Live. In 1980, VEE Corporation presented Big Bird and friends live, on-stage in theaters and arenas to the delight of families everywhere. Sesame Street Live is produced and presented by VEE Corporation, the exclusive licensee of Sesame Workshop (formerly Children’s Television Workshop) to create life-sized Sesame Street characters for live productions. Over 18 Sesame Street Live productions have entertained millions of children and their families/caregivers in over 15 countries around the globe. At 25 years and going strong, VEE Corporation is committed to providing high quality, affordable entertainment. For more information, please visit www.vee.com.

Tickets for Sesame Street Live “Elmo’s Coloring Book” at The Theatre at the Frank Erwin Center Thursday, February 17 through Sunday, February 20 are $12, $15 and $19 VIP and are ON SALE NOW at all Texas Box Office Outlets (includes H-E-B stores in Austin, Bastrop, Bee Caves, Cedar Park, Georgetown, Pflugerville, Round Rock, and San Marcos; Ft. Hood Bldg. #136 and Renaissance Records in Killeen), charge-by-phone at 512/477-6060 or 1-800-982-2386 or order on-line at TexasBoxOffice.com. THE FOLLOWING DISCOUNTS ARE AVAILABLE ON ALL TICKET PRICES EXCEPT VIP AND FOR ALL PERFORMANCES EXCEPT OPENING NIGHT. NO DOUBLE DISCOUNTS: $1.50 off children 1-12 and Seniors 62 and over; $3 off for groups of 20 or more. Groups should call the Group Sales department at 512-471-7744. Convenience charges may apply. All information subject to change. The Frank Erwin Center is a smoke-free facility. Convenient parking is available within walking distance in nearby state and University lots. For more information, call 512/471-7744. uterwincenter.com. Visit us online at sesamestreetlive.com

Interviews, color art and additional press materials are available upon request.

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Media Contact: Leslie Lyon @ 512/471-3678

Back to 2004 Press Releases

Frank Erwin Center
1701 Red River
Austin, TX 78701

(512) 471-7744
FAX (512) 471-9652

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